Well, we've been discussing it internally for awhile but it took a cross-country flight to Xero's offices in San Francisco for me to gain comfort with actually moving to a published transparent value pricing model. It is one thing to talk about it and another to hit 'publish' and place a value price to what can often be quite specialized services.
The downside to any fixed pricing is the cracks in the sidewalk. You can't be all things to all people and therefore there will be potential clients that we won't be able to work with because of our pricing and the limits of our services.
The upside is that the clients we do get to work with will know what to expect and there will be more transparency. And with the cloud based accounting systems & tools we're using, this has the opportunity for us to make an even greater impact for the clients we work with.
In regards to legacy clients, we're keeping everything the same for now but will gently be coercing you to switch. And then we'll be fully migrating everyone by the beginning of 2014.